About us

What is myrtl?

Here's your dilemma. You love running your business, but you hate dealing with the finances and managing accountants. That's where we come in.

Meet myrtl (pronounced "myrtle") — your all-in-one finance partner, offering fast, proficient, tech-enabled finance services. We specialise in flexible, results-driven solutions for Australian businesses in the industries that hold up this economy: construction, manufacturing, technology, health and professional services, to name a few.

What we do: three things, all white label. We become your finance business partner — bookkeeping, management accounting, reporting and CFO advisory. We run your finance transformation projects as your PMO. And we bring AI into your finance function — consulting, building tools and training your people.

Some businesses have the luxury of large finance teams with the best professionals in the country. Most do not. myrtl bridges that gap. Led by a Chartered Accountant and equipped with cutting-edge technology and operating frameworks from across industries, myrtl empowers small and medium businesses to accelerate their growth.

Our values

How we want your mates to describe us

We sat down on a rainy winter's day and brainstormed how we wanted businesses to describe us. Here they are.

Aussie Businesses First

We are customer obsessed (sometimes rare in the finance world!). We're passionate about supporting and growing Australian businesses. Thriving businesses mean bills are paid, families are supported, and Australia continues to be the best country in the world — yeah, we're probably biased.

Adapt & Evolve

We thrive in the mess. We don't mind it, because we have best-in-class finance processes built on the right balance of human intelligence, automation and AI. Big businesses are too slow, with too much hierarchy, to adapt to changing tech. We are not.

Care Factor = 100

There is no task too small or too big in our remit. We care about everything you want us to care about. We hold ourselves to it internally too: "The standard you walk past is the standard you accept."

Kevin Sampath, Principal of myrtl
The principal

Kevin Sampath

Principal & Founder · Chartered Accountant (CA) · Finance AI, Ops & Data

Kevin is a Chartered Accountant and finance leader who has spent his career inside real businesses — running finance functions, leading transformation programs and building the data and AI tools that make finance teams faster. He founded myrtl to give small and medium Aussie businesses the calibre of finance support that's usually reserved for the big end of town.

He's based in Sydney with deep roots in Western Sydney, and co-hosts the AccountDads Podcast — honest conversations about finance, leadership and fatherhood.

Chartered Accountants Australia + New Zealand
Connect on LinkedIn
FAQ

Frequently asked questions

What is myrtl?

myrtl (pronounced "myrtle") is a Sydney-based white label finance practice led by Kevin Sampath, a Chartered Accountant. It provides three services to Australian businesses: finance business partnering and management accounting from $3,999 per month, finance transformation delivered as a project PMO, and AI finance work covering consulting, tool building and team training.

What is a white label finance business partner?

A white label finance business partner operates as your internal finance function without being on your payroll. Rather than only recording history like a tax accountant, it runs your month-end close, management reporting, forecasting and CFO-level advice, and can work under your own brand alongside your team. For a growing business it replaces the need to hire a CFO, a management accountant and a finance data specialist separately.

How is myrtl different from a traditional accountant?

A traditional accountant is usually engaged for compliance and tax, looking backwards once a year. myrtl works on the management side of finance every week: closing the books accurately, explaining what the numbers mean, forecasting cash, and building the reporting and automation that make decisions faster. myrtl works alongside your existing tax accountant rather than replacing them.

What size businesses does myrtl work with?

myrtl specialises in Australian businesses turning over roughly $1 million to $50 million per year, most commonly in construction, manufacturing, technology, health and community services, and professional services.

Where is myrtl based?

myrtl is based in Sydney, New South Wales, with a focus on Greater Western Sydney including Blacktown, Penrith and surrounds. Work is delivered remotely for clients Australia-wide, with on-site visits available across Western Sydney.

Can I pause or cancel a myrtl engagement?

Yes. Ongoing plans can be paused or cancelled with six weeks notice, and you receive documented processes and standard operating procedures so the work transitions cleanly if you take it in-house.

Let's work together

Book a free 30-minute call with Kevin. We'll talk about where your finance function is at, and where it could be.