About us

What is myrtl?

Here's your dilemma. You love running your business, but you hate dealing with the finances and managing accountants. That's where we come in.

Meet myrtl (pronounced "myrtle") — your all-in-one finance partner, offering fast, proficient, tech-enabled finance services. We specialise in flexible, results-driven solutions for Australian businesses in the industries that hold up this economy: construction, manufacturing, technology, health and professional services, to name a few.

What we do: three things, all white label. We become your finance business partner — bookkeeping, management accounting, reporting and CFO advisory. We run your finance transformation projects as your PMO. And we bring AI into your finance function — consulting, building tools and training your people.

Some businesses have the luxury of large finance teams with the best professionals in the country. Most do not. myrtl bridges that gap — elite finance professionals, equipped with cutting-edge technology and operating frameworks from across industries, empowering small and medium businesses to accelerate their growth.

Our values

How we want your mates to describe us

We sat down on a rainy winter's day and brainstormed how we wanted businesses to describe us. Here they are.

Aussie Businesses First

We are customer obsessed (sometimes rare in the finance world!). We're passionate about supporting and growing Australian businesses. Thriving businesses mean bills are paid, families are supported, and Australia continues to be the best country in the world — yeah, we're probably biased.

Adapt & Evolve

We thrive in the mess. We don't mind it, because we have best-in-class finance processes built on the right balance of human intelligence, automation and AI. Big businesses are too slow, with too much hierarchy, to adapt to changing tech. We are not.

Care Factor = 100

There is no task too small or too big in our remit. We care about everything you want us to care about. We hold ourselves to it internally too: "The standard you walk past is the standard you accept."

The founder

Kevin Sampath

Founder · Chartered Accountant (CA) · Finance AI, Ops & Data

Kevin is a Chartered Accountant and finance leader who has spent his career inside real businesses — running finance functions, leading transformation programs and building the data and AI tools that make finance teams faster. He founded myrtl to give small and medium Aussie businesses the calibre of finance support that's usually reserved for the big end of town.

He's based in Sydney with deep roots in Western Sydney, and co-hosts the AccountDads Podcast — honest conversations about finance, leadership and fatherhood.

Connect on LinkedIn

FAQ

Frequently asked questions

How does myrtl help my business?

We combine AI and modern tech with experience and expertise across industries — and experience actually running businesses. You save money on your finance function, and you get real operators looking at your numbers every week.

What makes myrtl different from hiring a traditional accountant?

You can put an ad up and get 1,000 applications. After you pick 'the one', you realise you got exactly what you asked for: an accountant. myrtl is a finance team at your fingertips — CFO, finance operations, FP&A and finance data, all under one roof.

What kind of support can I expect?

All our finance leaders are in Australia, in your timezone, with less-than-24-hour response times.

What if I need to pause or cancel?

Flexible plans can be paused or cancelled with six weeks' notice — with clear processes and documentation for a smooth handover.